2023年全球展览业市场规模将恢复疫情前的水平

来自AMR国际Globex的最新预测，2023年全球展览业市场规模预计将恢复到疫情前的水平。Globex 2021編辑Carole Boletti说，疫情的影响已经超出了最大预期，因此，从某种程度上来说，2021年以后的前景仍然存在很大的不确定性。就2021年全年，全球展览市场规模将恢复至2019年96%的水平。Globex预计中国会展市场2022年将完全复苏，其2023年的规模将超过2019年。美国市场预计将于2023年完全复苏，因为美国展会国际观众较少且实体展的恢复相对较早。其它国家如法国、印度及墨西哥的市场规模预计到2023年将略低于2019年。此外，预计展会组织者提供更多数字服务的趋势将持续下去，并有助于补充和扩展实体展会。

Return to pre-COVID size expected by 2023

The global exhibition market is expected to return to pre-COVID size by 2023， new projections of AMR Internationals Globex predict. Globex 2021 editor Carole Boletti said， “The impact of the COVID crisis has exceeded most expectations， therefore the outlook beyond 2021 remains uncertain to some degree. For 2021， we forecast the market to be valued at $14.8b， still 49% lower than 2019. Looking ahead， AMR forecasts that by 2023， the global exhibition market should rebound to 96% of its 2019 size”. The recovery projections to 2023 expect that each country will respond to the pandemic differently. Globex anticipates that China will fully recover by 2022 and exceed its 2019 size by 2023. The US market is expected to achieve full recovery by 2023 due to its low exposure to international participants and relatively early resumption of inperson events. Other markets such as France， India and Mexico are forecast to remain slightly below their 2019 size by 2023. Additionally， the trend towards more digital services provided by exhibition organisers is expected to persist and serve to complement and extend physical exhibitions. Globex believes that digital revenue will grow strongly at 28% CAGR between 2020 and 2023. The 13th edition of Globex–the global exhibition organising market： assessment and outlook to 2023–has been released by strategy consultancy， AMR International. It details the devastating impact of COVID-19 on 2020/21 and provides market projections to 2023.