感受阳狮的“大感染力”

2008-01-16 05:11
21世纪营销 2008年23期
关键词:创业精神感染力传播方式

阳 狮

关于阳狮

阳狮是世界第四大广告集团。自从90年代末进入中国以来,它是业界成长最快的广告公司,目前在中国北京,上海,广州的3个分公司共计有超过350名员工。中国主要客户包括有:欧莱雅,惠普,瑞银集团及中国移动。

作为一家具有多元文化背景和创业精神的广告公司,阳狮发展了一套独具特色的工作模式,通过培养来自员工和客户的大胆新颖的创意思维从而思索出业界先锋创意。

阳狮的经营理念是大感染力,旨在通过更多相关而有活力的整合传播方式,广告,媒体,及独具特色的市场解决方案来改变舆论方向,从而给客户提供最为有效的宣传系列方案。

Publicis is one of the international networks of Publicis Groupe, the world's fourth largest communications group. In Mainland China, Publicis China is recognized as the fastest growing network since its entry in the late-90s, and today has over 350 employees in its 3 mainland offices (Beijing, Shanghai and Guangzhou).

A truly multicultural and entrepreneurial agency network, Publicis has developed a unique way of working to generate cutting-edge ideas in the advertising industry, through fostering bold and creative thinking among employees and clients; The “Contagious Idea”. Key clients in Mainland China include L'Oreal, HP, UBS, and China Mobile among many others.

This core value delivers more relevant and dynamic integration of communications, across advertising, all media, and specialist marketing services to target at changing consumers conversation and therefore creating most effective campaigns for its clients.

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