元宇宙世界

樱花飘落Yinghua Piaoluo

“您好，我是数智人营业员‘荆小楚，很高兴为您服务。”这是湖北省武汉市首个5G元宇宙营业厅的数字虚拟营业员“荆小楚”在与前来办事的市民进行互动。

“Hello， Im ‘Jing Xiaochu， your AI sales representative，here to assist you.” As people enter Wuhans first 5GMetaverse service center for business， they are greeted by thisdigital virtual sales representative.

在湖北“元宇宙世界”，除了能办理业务，还能在VR未来城市交通体验区感受“云上逛武汉”的乐趣，只要戴上显示设备，拿起手柄操纵杆，人就仿佛低空飞行一般，可以尽情游览武汉长江大桥、黄鹤楼等美景，体验现实与虚拟交互的美妙时空。当然，这仅仅是元宇宙的一小部分。

Hubeis “Metaverse World” offers morethan just transactions; it provides an excitingvirtual tour of Wuhan in its VR future citytransportation zone. All you need to do isput on the display device， grab the controller，and youll feel like youre soaring through thesky. Youll have the freedom to explore iconiclandmarks like the Yangtze River Bridge andthe Yellow Crane Tower， creating a delightfulblend of reality and virtual interaction.However， this is just a glimpse of what theMetaverse has in store.

元宇宙是借助人工智能、虚拟现实、云计算、数字孪生、区块链等高科技手段，把物理世界映射到由数字和互联网组成的虚拟世界，并可以与现实世界实现交互，达到虚拟与现实的融合。早在1992年，美国作家尼尔 · 斯蒂芬森就在其科幻作品《雪崩》里提到了“元宇宙”（Metaverse）的概念，人们在元宇宙时空里可以拥有自己的虚拟替身，塑造元宇宙最初的形态。

The Metaverse employs cutting-edgetechnologies such as artificial intelligence，virtual reality， cloud computing， digital twins，and blockchain to reshape the physical worldinto a virtual world of digital and internetbasedelements. It enables interaction withreal life， achieving a fusion of the virtual worldand the reality. The concept of “Metaverse” wasfirst introduced as far back as 1992 by Americanauthor Neal Stephenson in his science fictionnovel Snow Crash， where he envisioned aspace for individuals to create and inhabit theirvirtual avatars. This laid the foundation for theMetaverse as we know it today.

近年来，元宇宙概念持續爆火，这把“火”一直燃烧至今。而湖北在元宇宙技术创新、内容制作和产品培育方面一直走在前列——发展元宇宙虚拟数字人、策划元宇宙服装秀、建设元宇宙体验乐园等项目，让元宇宙产业成为湖北闪亮的高科技“名片”。

In recent years， the popularity of theMetaverse concept has surged， and itsimpact is still strongly felt today. Hubei hasemerged as a leader in Metaverse technology，content creation， and product development.Notable projects in this regard include thedevelopment of virtual digital personas， theplanning of Metaverse fashion shows， andthe establishment of Metaverse experienceparks. These initiatives have positioned theMetaverse industry as a high-tech showcasefor Hubei.

在虚拟数字人方面，现代与传统并重。最为知名的是湖北用元宇宙概念打造的首个省级文旅虚拟数字代言人“胡贝儿”。这个结合了传统文化和数字技术的虚拟明星，以“擅长楚风歌舞，熟知荆山楚水”为标签，不仅能表演国风节目，还能带游客在线体验湖北美景，被称为元宇宙世界的“才女”。更受欢迎的是“牛郎织女”虚拟数字人。在一年一度的天河七夕文化节上，用元宇宙打造的“牛郎织女”虚拟数字人成为热点——眉目刚毅、棱角分明的牛郎，柳眉凤眼、精致典雅的织女，充满现代感和艺术感，展现了中国爱情的魅力。进入景区，“牛郎织女”虚拟数字人作为导游和智能宣传大使，出现在大街小巷，向游客介绍当地的特色，传统文化与现代生活就这么奇妙地融合在一起。元宇宙的虚拟数字人向人们展示了科技赋能文旅的独特魅力，也为湖北文旅带来多元化的发展模式。

In the realm of digital entities， Hubeihas successfully blended modernity withtradition. One prominent example is“Hu Beier，” the first provincial digitalspokesperson created under the Metaverseframework. This virtual celebrity， tappinginto traditional culture and digitaltechnology， is famous for her mastery ofHubei-style music and dance， as well as herknowledge of local natural beauty. She can notonly give Chinese cultural performances but also serve as a virtual tour guide， taking visitorson immersive journeys through Hubeis landscape， earning her the title of a “multitalentedlady” in Metaverse. Another favorite are the digital representations of the Cowherd and theWeaver Girl. During the annual Qixi Festival， these Metaverse-generated digital beings tookthe spotlight： The Cowherds resolute and distinctive features and the Weaver Girls elegantand delicate appearance exude a modern and artistic charm， showcasing the timeless allureof these tales. As visitors explore the scenic area， these avatars， acting as digital guides andambassadors， appear at every turn to introduce people to local specialties. This fusion oftraditional culture with modern life illustrates how Metaverse digital entities enrich culturaland tourism experiences， offering diverse opportunities to Hubeis cultural and tourismindustry.

在服裝秀方面，虚拟影像与真实场景交相辉映。第一届中国元宇宙服装设计大赛在武汉开幕，掀起了“虚实结合”的时尚潮流。在寒风凛冽的冰川世界里，在绿树成荫的田野上，在繁花似锦的大厦间，摩登时尚的模特身穿潮服穿行其间，服装随着环境而变化，仿佛推开了时空任意门。这种在虚拟场景和虚拟时空上演的精彩时装秀，也带动了时装设计领域的革新。不同于现实生活，在元宇宙世界，服装设计可以“不按常理出牌”，大小、款式、面料等都不受限制，个性突出、造型别致的设计受到了年轻人的追捧。设计师足不出户，在线上就能完成制版设计、颜色更改、褶皱疏密调整等全部流程，两三天就能生产出新款服饰，其产品往往超越现实，极具科幻色彩。

In the world of fashion shows， Hubeiintegrates virtual elements into real-worldsettings. The inaugural China MetaverseFashion Design Competition， held in Wuhan，has initiated a fashion trend that blends thevirtual and the real. In this groundbreakingshow， models gracefully traversed variousvirtual landscapes， from icy realms to lushgreen fields and vibrant cityscapes， allwhile adorned in stylish attire. What trulycaptivates is how their clothing adapted toeach environment， creating the illusion ofjourneying through time and space. Thesefashion presentations， set against virtualbackgrounds and spaces， have also sparkedcreativity in the fashion design industry.Unlike the constraints of the physical world，the Metaverse offers limitless possibilitiesfor fashion design. Sizes， styles， and fabricsare no longer limiting factors， leading to agrowing demand for unique designs amongyoung enthusiasts. Designers can experimentwith patterns， colors， frills， and folds， all fromthe comfort of their own homes. The resultis the swift creation of cutting-edge designsin a matter of days， akin to a scenario from ascience fiction novel.

在体验乐园方面，神话故事与现实设备融为一体。位于武汉的神话元宇宙体验乐园是感受元宇宙世界最刺激的地方。该项目以中国上古时期的《山海经》为蓝本，构建了一个平行时空元宇宙剧场，将人们引入上古神话世界。设计极富创意，观众从“时空裂缝”进入山海世界，化身为烛龙、白泽和鲛人等上古神兽，体验一场从远古洪荒到未来世界的奇幻穿越之旅。这种体验打破了神话、科幻、虚拟、现实的边界，构建了一个充满神祇、灵兽、奇观的“山海经神话宇宙”，让神话不再是遥远的想象和传说，而是近在咫尺的感受和体验。

In the realm of experiential entertainment，Hubei has blended mythology with cuttingedgetechnology. The Mythical MetaverseExperience Park in Wuhan offers the ultimateadventure for exploring the Metaverse. Drawinginspiration from Chinas ancient myth， theClassic of Mountains and Seas， the park hasbrought to life a parallel Metaverse theaterthat immerses visitors in an ancient mythicalrealm. The design is incredibly imaginative： asvisitors step into a “time-space rift，” they aretransformed into mythical creatures such as ZhuLong （fire dragon）， Bai Ze （white lion）， and JiaoRen （merfolk）， embarking on a journey fromthe primordial past to the distant future. Thisexperience blurs the lines between mythology，science fiction， virtual reality， and reality， creatinga mythical Metaverse brimming with deities，beasts， and wonders， making mythology not justa distant concept but an immersive encounter.

湖北元宇宙產业还广泛深入医疗、文创、工业和教育等领域，具有非常广阔的应用前景。比如在教育方面，元宇宙可以构建基于虚拟技术的模拟仿真、场景重现等新型教学教具，通过沉浸式体验让学习变得更加生动简单。借助元宇宙技术搭建解决方案后，操作人员可以沉浸式体验学习，不限次数与实体场地，反复练习，直至掌握这门技术。

The Hubei Metaverse industry has also madesignificant inroads into healthcare，cultural innovation， industry， andeducation， showing immense potential.In the realm of education， the Metaversecan give rise to virtual teaching toolsthat rely on simulations and scenarioreenactments， enriching learningthrough immersive experiences. Byharnessing Metaverse technology，learners can practice without theconstraints of time or physical locationuntil they master the required skills.

元宇宙的出现模糊了主观和客观的界限。在这个全新的网络化虚拟世界里，元宇宙不仅能够把现实世界镜像到虚拟世界中去，让我们看到自己的众多虚拟分身，还能拓展人类的活动空间，让很多想象层面的概念魔幻般地出现在人们周边。人们甚至可以见到过去的自己、现在的自己，还能设计出未来的自己。或许，一个新的世界即将到来。

The emergence of the Metaverse blurs theboundaries between the subjective and physicalworlds. In this entirely new networked virtualworld， we not only replicate the real world andinteract with numerous avatars but also expandthe scope of human activity， bringing imaginativeconcepts to life. People can even encounter theirpast， present， and design their future selves.Perhaps， a new world is on the horizon， whereendless possibilities await.

供图/ 樱花飘落